RA'ANANA, Israel and MINNEAPOLIS, April 15, 2021 /PRNewswire/ — Mer Telemanagement Solutions Ltd., (Nasdaq: MTSL) ("MTS" or the "Company"), a global provider of telecommunications expense management, call accounting and contact center software, announced that it has entered into a definitive Agreement and Plan of Merger with SharpLink, Inc. ("SharpLink"), a leading online technology company that works with sports leagues, fantasy sports sites and sports media companies to connect fans to relevant and timely betting content sourced from its sportsbook partners.
The merger agreement represents the culmination of a strategic review process initiated following Custodian Ventures LLC's acquisition of a significant ownership position in MTSL. The combined company is expected to leverage MTS's established Nasdaq listing and SharpLink's innovative sports betting technology platform to create a leading sports media and technology company.